Lo spot, la cui prima è stata presentata in occasione dei #CannesLions 2019, non è tanto importante in quanto novità assoluta.P&G ci ha infatti ormai abituato a questo suo linguaggio, ottimamente formalizzato dal punto di vista tecnico. Rivoluzionati e modificati, ma sempre insostituibili per il comparto pubblicitario: i Cannes Lions saranno anche questâanno un importante momento di celebrazione e di riflessione sulla creatività a li È l'evento di maggior rilievo nel settore, che culmina con la premiazione dei Lions Awards . Since its first outing in 1954, the Cannes Lions International Festival of Creativity has been bringing the creative communications industry together every year at its one-of-a-kind event in Cannes to learn, network and celebrate. Subscribe Request a Demo. See the full list of 2019’s Grand Prix winners below: Titanium, Direct and Mobile Grand Prix: Burger King’s Whopper Detour. Outdoor and Inaugural Entertainment for Sport Grand Prix: Wieden + Kennedy’s Dream Crazy for Nike. Creative solutions are more effective, creative brands are more successful and creative communications are more impactful. Here he reflects on the project nearly 40 years later. Allora registrati e diventa un membro free. Lo strumento combina la visualizzazione dei dati creativi e la tecnologia mobile con un impegno per la salute altamente personalizzato e un impatto umano scalabile. Wieden + Kennedy Portland ha vinto il Grand Prix per "Nike Dream Crazy | Colin Kaepernick". The Palme d'Or went to the South Korean film Parasite, directed by Bong Joon-ho; Bong became the first Korean director to win the award. The Lion's Share presentata ai Cannes Lions 2019, è un'iniziativa per la conservazione della fauna selvatica sostenuta dalle Nazioni Unite. BBDO Worldwide la più premiata, seguita da Ogilvy e da DDB Worldwide. HOME - eventi. Health and Wellness Grand Prix: Ikea’s ThisAbles. Renault, Marevivo e BMW: i migliori annunci stampa della... Week in Social: dalle novità per Reels... Chi sono i Centennial e come puoi progettare esperienze... Frontiers Health 2020: accelerazione globale della Salute... L’importanza del WOW (Way Of Working) per il Team. AKQA São Paulo commissioned local graffiti artists to add Nike Air Max sneakers to the feet of characters in their existing artworks around the city, which customers could then visit to buy the IRL trainers using their geolocation. All Cannes Lions 2019 winners & shortlists. Figlia del Drive In, sono cresciuta a pane, pubblicità e parole. In ⦠La creatività Outdoor ha contato quest'anno un totale di 2.389 voci provenienti da 66 paesi. Cannes Lions 2019 ha offerto con Visa, Mastercard e HSBC tre ottimi esempi di quanto un brand possa ottenere curando la propria identità sonora. World-class. Xeim Limited, Registered in England and Wales with number 05243851 Creative Strategy e Entertainment per lo Sport sono le novità, mentre sono stati ritirati i Product Design Lions. This campaign from Sweden-based Forsman & Bodenfors raised awareness about a gender bias in road safety by shining a light on the fact that women are more likely to die in an accident because crash test dummies are male. The ad was directly criticised by President Trump and spread far and wide on social media dividing audiences as it went, but the risk has clearly paid off. Read more insights from the advertising industry and our Cannes Lions coverage here. Cannes Lions 2019 â Il nostro digest. CR talks to him about his unconventional practice and how it helps local children get an education, Hiro Murai’s dream-like vision has produced unforgettable imagery for artists including Childish Gambino and FKA twigs. Qualche giorno fa siamo tornati dai Cannes Lions, il Festival per eccellenza nel nostro settore. Marcel created this campaign for French supermarket Carrefour which brought about real change with its Black Supermarket drive that put pressure on the European Union to change its regulations on organic farming. Glass – The Lion for Change: The Last Ever Issue. The campaign allows fans to enter Westworld from the comfort of their sofa, simply by saying “Alexa, Open Westworld”. Stink Studios’ James Britton hopes not, The illustrator’s 26 saucy letters have been immortalised in print, thanks to a glossy hardback book from Counter-Print, Ben & Jerry’s global social mission officer Dave Rapaport talks to Anna Burzlaff, head of cultural insights and strategy agency Truth, about the brand’s approach to activism, and what it takes to make credible change in the world today, Hospitality has been hit hard by the pandemic, but in the midst of increased restrictions restaurateurs are finding creative ways to reach hungry punters at home. Rebranding 2020: il meglio dai nuovi look dei brand, Natale 2020: ecco gli spot più coinvolgenti di questo strano anno, Il colosso dell’eCommerce lancia in Italia âAccelera con Amazonâ. Unlock your creative potential. Malika Favre’s sexy Kama Sutra alphabet is now available in book form. Temi non molto diversi rispetto a quelli dei Cannes Lions precedenti, per sottolineare quanto sia importante usare la creatività come spinta verso il bene, come musa ispiratrice di azioni propositive e di cambiamenti favorevoli di fronte a un mondo che negli ambiti società e ambiente sembra non stia andando proprio nel verso giusto. Initiative. As he releases a new book, the Barcelona-based artist talks to us about his creative process, and what it’s like to be introduced to the visual arts from the day you were born, QR codes have received an unexpected resurrection during Covid-19, becoming a vital tool for navigating pandemic life. Cliccando "OK" o proseguendo la navigazione, accetti l'uso dei cookie. FCB/Six Toronto looked to reframe the conversation around race, flipping the expression ‘go back to Africa’ on its head and posting a series of stunning photos of the continent with the hashtag #GoBackToAfrica. You've been successfully subscribed to our newsletter. Irvine Welsh on creativity and cancel culture, Stanley Donwood takes uplifting new artworks to the streets, Logos are losing their taches for Movember, Sunil Gupta on 45 years of making pictures, Immerse yourself in the world of Accidentally Wes Anderson, Creative Collaborators: How Burger King’s award-winning work gets made, Photographer Paul Graham and the Great North Road. Discover The Work, the intelligence platform by Cannes Lions. Launceston City FC 1-0 Riverside Olympic - Kingborough Lions ...City - 7 de Febrero Emelec - Barcelona Egitto > Premiership 2019 /...30 AC Ajaccio - AS Cannes 15:00 Pieve di Lota - ⦠Cannes Lions 2019. He talks about how his career journey took him from graphic design to tattooing to cake artistry, TfL’s hallowed roundel has been transformed into the iconic PlayStation symbols, as part of a stunt to celebrate the launch of Sony’s latest console, The photographer’s portraits of teenagers, taken after the cancellation of milestone events such as proms and graduations, emphasise the impact of 2020’s summer lockdown, A new illustrated book of classic fairytales uses technology to illuminate gender bias by reversing the gender of the characters and narratives, The author explores the rise of cancel culture in new documentary Offended by Irvine Welsh, where he discusses the threat that the phenomenon poses to the creative industries and why he thinks Trainspotting wouldn’t be published today, The artist and long-time Radiohead collaborator has left his “depressing flyposters” behind in favour of new artworks designed to spread joy in ten cities across the UK, Following the release of her explosive phone-hack series I Hate Suzie, Lucy Prebble talks about her belief that every story benefits from a little drama, and how an ongoing infatuation with tech inspired her to write for video games, Julius Pringles and Colonel Sanders have both been subjected to a shave to celebrate the month-long Movember challenge, As a new exhibition at the Photographers’ Gallery in London brings together over four decades of his work, we speak to photographer Sunil Gupta about how his work straddles the world of activism, documentary and art, Ghanaian visual artist Prince Gyasi creates striking, vivid imagery photographed with an iPhone. More information can be found in our. 18 Jun 2019 6:00 am. See our favourite 2019 photos. Industry Craft Grand Prix: Nike Just Do It HQ at the church. Certamente il fatto che ai Cannes Lions 2019 si sia fatta notare una sola sigla non è un buon segnale per la creatività italiana. Plus where it appeared, and the results it delivered. All rights reserved. Analysis Uncategorized. Brand purpose and serious ideas – which can be seen in both the Nike and New York Times work, if not Burger King – still dominate the awards given out at Cannes Lions, and remained a wide talking point across the festival. If you continue browsing, we assume that you consent to our use of cookies. In an important step for the furniture industry, Ikea earlier launched a campaign showing how some of its most popular products would be made more accessible with a series of disability-friendly add ons. Here, the filmmaker discusses the joys of collaboration, exploring the realm of television with the series Atlanta, and why This is America is an anomaly in music videos, With new Sony and Microsoft ad campaigns out, CR explores whether game advertising has lost its edge, and what the future holds for console makers operating in a more complicated market than ever before, The cult Instagram account celebrating real-life Anderson-esque moments has been reimagined in book form – complete with a foreword written by the director himself, Satirical puppet show Spitting Image is back after a 24-year hiatus, and features everyone from President Trump’s tweeting anus to a James Corden-Cats hybrid. Vivo da longobarda ridendo tra una supercazzola e una crasi, senza dimenticare però il Crystal Ball che ho… continua, Amiamo ricevere i tuoi commenti a [email protected]. Postato da: Redazione il: Maggio 15, 2019 In: In Evidenza, MARKETING, slider. Here, we get an insight into its visual branding and what being a responsible chocolate brand means, Modern Love illustrator Brian Rea recounts a childhood filled with stories, shares the struggles of embracing his style and tells CR why words have gained a new importance for him later in his career, Ben Cullen has built up a cult following for his mesmerising illusion cakes, which have appeared everywhere from Slowthai’s recent music video to Jurgen Klopp’s birthday party. Created by Impact BBDO Dubai, this campaign used the creation of a blank front page for Lebanese newspaper An-Hanar to send a message to the government while elected officials were failing to form a government. Print & Publishing Grand Prix: BBDO’s Blank Newspaper. The Brazilian rapper’s short film for his concept album Bluesman is a powerful exploration of racism and black identity. Cannes Lions news in your inbox. Watch Highlights from Cannes Lions 2019 Hear industry leaders such as Sheryl Sandberg discuss the challenges and opportunities Facebook and the ad industry are facing from privacy and trust, to ⦠But will they sink back into the depths when no longer needed? The spread of winners is wide, though three campaigns stood out with multiple wins: Burger King’s Whopper Detour picked up three Grand Prix prizes, in Titanium, Mobile and Direct, while Nike’s widely shared Just Do It reboot featuring Colin Kaepernick picked up the top award in Outdoor and Entertainment For Sport. La giuria ha assegnato 1 Grand Prix, 10 Gold, 20 Silver e 34 Bronze Lions. Is branding’s post-Brexit future a sea of Union Jacks, or does the UK’s exit from the European Union offer a chance for companies to explore what being British actually means? We take a look at all the Grand Prix winners from this yearâs Cannes Lions festival, where Burger King, Nike and the New York Times were the biggest winners By Aimée McLaughlin 22/06/2019 Cannes Lions is over for another year. This app lives within WeChatt and was created for GlaxoSmithKline by McCann Shanghai, allowing people to test for the often mistakenly diagnosed chronic obstructive pulmonary disease. Area 23 received this year’s top prize with its vision for a household device which alerts people with hearing difficulties to potentially dangerous sounds – from a crying baby to a fire alarm or shattering glass. Vince il primo premio e porta a casa il Gran Premio di questa categoria per gli Emirati Arabi Uniti Impact BBDO, Dubai con "The Blank Edition" per il principale quotidiano libanese An-Nahar, pubblicato come forma di protesta contro la situazione politica in Libano. Creative Data Grand Prix: Black & Abroad’s Go Back to Africa. Google Creative Lab, New York, ha vinto il Grand Prix per Google "Creatability", che esplora il modo in cui gli strumenti creativi - disegno, musica e altro - possono essere resi più accessibili utilizzando la tecnologia web e AI. Nelle giornate del festival della pubblicità, condotto e seguito online, sono stati inoltre assegnati diversi premi in queste categorie: Rete del decennio. Tieniti aggiornato con Ninja. sign in classic talks lions live all campaigns sectors insights: daily inspiration insights: global creativity report insights: opinion & analysis cannes lions 2019⦠Created by 360i to promote the second season of the HBO series, Westworld: The Maze, this is an interesting example of how entertainment brands can use voice-activated devices to engage with viewers. Online Courses from Cannes Lions. In un Festival chiuso dallâassegnazione degli ultimi Grand Prix â Film, Glass, Sustainable Development Goals e Titanium â e dei Premi Speciali, gli USA dominano il medagliere. While the inevitable party atmosphere is still rumbling away in the background, it was impossible to escape the talks and roundtables which were taking place in the Palais, of course, but also across the tech beaches, as well as virtually all the restaurants and bars. Here, we speak to the creatives behind the programme’s unique brand of public service satire, Continuing our series on creative partnerships, RBI global CMO Fernando Machado and Pancho Cassis, global CCO at agency David, reveal how 5am WhatsApp chats, lawyers and healthy arguments go into Burger King’s award-winning work, Originally published in 1983, Graham’s first photography book A1: The Great North Road is being republished by Mack. As we’ve seen over the last few years, purpose seems to be adland’s favourite buzzword and – judging from most of this year’s winners – the main focus for juries as well. Our website uses cookies to improve your user experience. Entertainment Lions for Music Grand Prix: This is America by Childish Gambino. Non resta che attendere il 2020, sperando che la creatività tricolore possa essere maggiormente valorizzata al Festival. I Cannes Lions 2019, i premi alle migliori creatività, sono nel loro pieno svolgimento e cominciamo finalmente a conoscere anche i nomi delle prime agenzie vincitrici del Leone dâOro di questa edizione. Ninja Magazine è una testata registrata presso il Tribunale di Salerno n. 14/08 - Codice ISSN 2704-6656, ll sito utilizza cookie di profilazione di terze parti per proporti messaggi pubblicitari in linea con le tue preferenze e cookie analytics per ottimizzare il sito. Free Agenzie Opinioni. That, alongside an increasing focus on health and fitness at the festival – beachfront cycle at 7am anyone? Il film d'apertura è stato I morti non muoiono di Jim Jarmusch, mentre Hors normes di Olivier Nakache e ⦠Registered office at Floor M, 10 York Road, London, SE1 7ND, Our website uses cookies to improve your user experience. Tra le creatività per il benessere personale, sono state presentate 1.186 progetti provenienti da 52 paesi , a cui sono stati assegnati: 1 Gran Prix, 5 Oro, 10 Argento e 17 Bronzi. Consulente per le aziende alimentari e istituzioni. – signals how Cannes Lions is slowly making the full transition from once being the biggest jolly in adland to being a fully grown-up conference event. McCann Health, Shanghai ha conquistato il Grand Prix per Breath of Life, uno strumento diagnostico per la Broncopneumopatia cronica ostruttiva realizzato per l'azienda farmaceutica GSK Glaxosmithkline. This campaign by VMLY&R rode on the popularity of video game Fortnite, embedding Wendy’s into the game play to spread a message about the evils of frozen beef. La kermesse si terrà dal 17 al 21 giugno È stata presentata oggi lâedizione del 2019 dei Cannes Lions International Festival of Creativity, aprendo ufficialmente alla registrazione dei delegati. LâItalia scivola dal 12° al 14° posto Creatability explores how creative tools like drawing can be made friendly for people with disabilities, using an open source programme where the community is encouraged to participate in their development. Tutti e tre i premi vanno a Publicis Milano, che ha ottenuto un Argento con la campagna âLessons for goodâ per Leroy Merlin, e due Bronzi con âThe Signâ per Coca-Cola e âDiesel x Mustafaâ per Diesel. Norwegian clothing brand Carlings and creative agency Virtue Copenhagen took on fast fashion with its adDress the Future – an all-digital clothing collection that can be virtually ‘tried on’. Entertainment Lions for Music Grand Prix: Bluesman by Baco Exu do Blues. Allora lascia semplicemente nome e mail e diventa un membro free. Il festival dura 7 giorni verso la fine di giugno e ha luogo a Cannes , in Francia , presso il Palais des Festivals et des Congrès . We take a look at all the Grand Prix winners from this year’s Cannes Lions festival, where Burger King, Nike and the New York Times were the biggest winners. La raccolta fondi è organizzata richiedendo agli inserzionisti lo 0,5% della spesa dei loro media ogni volta che in una pubblicità compaiono immagini di animali. Accedi gratuitamente a Marketing News, Viral Tips & Tricks, Business & Life Hacks ed entra in una community di oltre 70.000 professionisti. Created by Scholz & Friends, this campaign protested the 19% luxury tax on feminine hygiene products in Germany by publishing a book (which are taxed at just 7%) with 15 tampons packed into it. Awards aside, Cannes felt bigger and more learned than ever this year. More information can be found in our Cookies Policy and Privacy Policy. FCB New York’s cheeky update of The Burger King app meant that when users were within proximity of a McDonald’s, they were offered a Whopper for just a cent instead. "Don't ask if your dreams are crazy. Vuoi leggere questo articolo e le altre notizie e approfondimenti su Ninja? Fondatrice e CEO di Cibus Academy, Entra nelle community dei professionisti del marketing e rimani aggiornato sulle novità del settore, Ninja è TOP BLOG in Marketing e Comunicazione da 10 anni. Per maggiori informazioni e disattivazione consulta l'. Entertainment Grand Prix: Johnson & Johnson AIDS documentary. Radio and Audio Grand Prix: Westworld: The Maze by HBO. Il regista messicano Alejandro González Iñárritu è stato il presidente della giuria. Mexican filmmaker Alejandro González Iñárritu served as jury president. Droga5’s series of five harrowing videos for The New York Times highlight the importance of investigative, well-researched reporting. Che aspetti? This means that creative skills are ⦠McCann New York won for its promotion of Xbox’s new controller, which makes gaming accessible for a wider audience. Francesca Marra | 3 July 2019 Vai alla home page . Award Winners for Cannes Lions International Festival of Creativity in 2019 Che aspetti? P&G puts focus on reach: Itâs a more important measure than spend Ask if they're crazy enough." In questa edizione câè stato un boom di adesioni, 276 progetti iscritti con un ⦠Watch our favourite 2019 moments. Social & Influencer Grand Prix: Wendy’s Keeping Fortnite Fresh. Il Festival internazionale della creatività Leoni di Cannes è un evento internazionale rivolto a chi lavora nel settore della pubblicità e nei settori relativi. Copyright © 2020 Centaur Media plc and / or its subsidiaries and licensors. Cannes Lions 2019. In PR trionfa la Germania con 'The Tampon Book' di Sholz&Friends per The Female Company Childish Gambino’s ongoing relationship with director Hiro Murai resulted in a hyper-viral, political music video that was arguably the biggest of the year. Non facciamo spam. Check back often as we update this page throughout the week with the big ⦠Stampa Email. Dal 17 al 21 giugno, la città di Cannes ha ospitato il più grande evento mondiale dedicato alla comunicazione e alla pubblicità: il Cannes Lions 2019, Festival internazionale della creatività. Health and Wellness ThisAblesâMcCann Tel Aviv for IKEA Pharma Breath Of LifeâMcCann Health Shanghai for GSK Glaxosmithkline Finally, the New York Times was the clear winner in Film, picking up both the Film and Film Craft Grand Prix awards. Vuoi leggere questo articolo, le altre notizie e approfondimenti su Ninja? La tua privacy è al sicuro. Il Grand Prix è stato vinto da McCann, Tel Aviv per "ThisAbles" di IKEA: il gigante dell'arredamento ha creato componenti aggiuntivi per i prodotti esistenti per renderli più accessibili alle persone con disabilità . Framed to inspire. GP agli USA in Social&Influencer con 'Keeping Fortnite fresh' di VMLY&R per Wendy's e in Direct con 'Whopper Detour' di FCB per Burger King. Per celebrare l'arte visiva, sono stati inseriti 1.469 progetti provenienti da 65 paesi, con 47 Lions premiati: 1 Grand Prix, 6 Gold, 16 Silver e 24 Bronze Lions. Another interesting development was the decision to award Wendy’s the Social & Influencer Grand Prix for its insertion into the hugely popular game Fortnite. Relive Cannes Lions 2019. Glass – The Lion For Change: Viva La Vulva by AMV BBDO. Se vuoi lavorare come Digital Marketing Specialist,... PROVA GRATIS NINJA ACADEMY: per te un corso gratuito e lâaccesso alla nostra esclusiva community su FB â clicca qui! Creative Strategy Grand Prix: Volvo’s The E.V.A. Discover the stories behind the work: how it was briefed, researched, conceived and crafted.
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