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A House Beautiful roundup lists 10 paint and wood-stain brands’ 2027 Colors of the Year, spanning mossy greens, earthy browns, soft blues and a pale oak stain. The selections are confirmed as the brands’ announced picks; broader claims about what consumers want or why the colors are popular come from the companies and their representatives.
Paint and wood-stain companies have begun naming their 2027 Colors of the Year, with a House Beautiful roundup identifying 10 selections that range from mossy greens and warm browns to muted blues and pale oak. The picks give shoppers and design professionals an early view of the shades brands are promoting for home projects, though they do not establish a single industry-wide color trend.
The list includes Valspar’s Cottage Door (8004-38E), described by the brand as a cool, mid-toned blue intended to work as a new neutral, and Glidden’s Artifact (PPG10-16), a smoky blue with gray and turquoise undertones. Clark+Kensington chose Vantage Point (38B-4), a dusty blue inspired by a clear sky. These three selections make blue a visible part of the roundup, alongside the more prominent earthy and green shades.
Several companies selected greens. Behr named Grounded (T27-01), a moss-to-olive shade with brown undertones; Benjamin Moore chose Webster Green (HC-130), a mid-tone green with historical design associations; and Sherwin-Williams and HGTV Home picked Celery (SW 6421), described as a soft, garden-inspired hue. Dutch Boy Paints selected Deep Rooted (311-7DB), an earthy orange with red and brown undertones.
The remaining selections lean toward brown and natural materials. Little Greene named Marle (355), a warm brown from its Colour Scales collection, while Dunn-Edwards chose French Press Coffee (DEBN07), a deep brown with plum undertones. Minwax, which specializes in wood stains, selected Pickled Oak (MW260), an ultra-light stain intended to show natural wood grain. These are company selections, not a formal ranking or a forecast of sales.
A Varied Palette for Home Projects
The selections matter to consumers because Color of the Year announcements can shape the paints and finishes featured in brand marketing, retail displays and design coverage. The 2027 list offers options across wall color and wood finish, from deep, saturated greens to softer blues and pale oak. Readers planning a room update can use the announcements as a shortlist, but the picks alone do not show which colors homeowners will ultimately choose.
The roundup also points to a shared emphasis among several brands on nature, warmth and comfort. That is the companies’ framing of their choices, rather than independent evidence that consumers broadly favor those qualities. The range of shades underscores that the announcements are not one coordinated palette: each company selects and describes its own color.
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How the 2027 Picks Differ
The selections span different products and categories, so they are not directly interchangeable. Most are interior paint colors, while Pickled Oak is a wood stain. Brand color codes identify specific products and shades; they do not by themselves indicate that the colors are available in every finish, market or product line.
Company representatives connected some choices to wider design ideas. Sherwin-Williams color marketing manager Ashley Banbury said the company sees interest in wellness-oriented home environments and eco-inspired design. Benjamin Moore’s Andrea Magno described Webster Green as drawing on historic design while remaining relevant today. These statements explain the companies’ positioning, not a measured industry consensus.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.””
— Kayla Kratz, head of color at Behr
What the Announcements Cannot Show
The roundup does not establish which shade will be most popular, how the selections affect buying behavior, or whether the broader market is moving toward one palette. The source provides no comparative sales data or common methodology for choosing the colors. Some explanations of consumer mood and design direction are statements from brand representatives, not independently verified findings.
It is also unclear from the roundup whether every shade is currently available in all regions or product formats. Availability, finish options and color appearance can vary by product and lighting; readers should check the relevant manufacturer’s current product information before buying.
Availability and Color Matching
The next practical step for shoppers is to check each brand’s product listings and sample the shade in the intended space. Color codes can help identify a specific selection, but screen images may not match paint or stain in person. Manufacturers may provide samples, finish details and retailer information as projects and product assortments develop through 2027.
Further announcements from other brands could add to the list. Until then, the current roundup is best read as a snapshot of the companies and colors named so far, rather than a complete account of every 2027 selection.
Key Questions
Which colors are included in the 2027 roundup?
The 10 listed picks are Cottage Door, Deep Rooted, Grounded, Artifact, Celery, Vantage Point, Marle, French Press Coffee, Pickled Oak and Webster Green, from paint and wood-stain brands.
Are all the 2027 picks paint colors?
No. Minwax’s Pickled Oak is a wood stain. Most of the other selections are paint colors, according to the roundup.
Do the selections prove that green and brown are the leading home-design trends?
No. The list shows what the named brands selected. It does not include market-wide sales figures or independent evidence establishing a leading trend.
How can I check a color before using it?
Check the manufacturer’s product details and, where available, test a sample in the room or on the wood surface. Lighting and finish affect appearance, so a digital image may not show the final result accurately.
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