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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year. The mid-tone green comes from the company’s Historical Colors collection, launched in 1976, and follows Silhouette AF-655, a charcoal-leaning neutral selected for 2026.
Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year, selecting a mid-tone green from its Historical Colors collection. The announcement puts green at the center of the paint company’s annual forecast and marks a shift from its 2026 pick, Silhouette AF-655, an elevated neutral with deep charcoal undertones.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, said the company focused on the green color family while developing its 2027 selection. She said variations of green showed staying power when the company considered past, current and anticipated color trends. That explanation is the company’s rationale for the choice, rather than a measure of consumer demand.
Benjamin Moore describes Webster Green as combining the depth of a jewel tone with a soft, powdery quality. The company also points to its olive and deep blue-gray undertones as features that can make the shade work alongside other colors. Its lookbook pairs Webster Green with Nelson Blue, Wild Aster and Townsend Harbor Brown.
The shade is not new to the company’s catalogue. It belongs to the Historical Colors collection, which Benjamin Moore says launched in 1976 and drew inspiration from 18th- and 19th-century design associated with North American architecture. The company presents Webster Green as suitable for interiors and exteriors; the announcement does not specify a particular paint finish or product line.
A Green Shift From 2026
The selection gives homeowners, designers and retailers an early signal of the color direction Benjamin Moore intends to promote for 2027. For readers planning a renovation, Webster Green offers a specific option to consider, while the suggested pairings show how the company imagines it working with blues, purples and brown. Those pairings are styling suggestions, not a guarantee that the colors will suit every room or lighting condition.
The pick also sits within a broader design trend described by House Beautiful: other paint brands have announced green shades for their own 2027 color selections. The report does not name those brands or provide sales, survey or market data, so it supports a shared industry interest in green rather than proving a measurable shift in consumer preferences. Benjamin Moore’s decision is notable as a change from its more neutral 2026 selection, but one annual color announcement alone does not establish how widely the shade will be used.
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From Historical Palette to 2027
Benjamin Moore’s annual Color of the Year announcement is a brand selection, not an industry-wide designation. The company’s explanation for Webster Green connects it to a palette with a longer history: its Historical Colors collection was launched in 1976 and, according to the source report, was inspired by architectural and design trends from the 18th and 19th centuries.
The contrast with the 2026 choice is clear in the company’s descriptions. Silhouette AF-655 was an elevated neutral with deep charcoal undertones, while Webster Green is a mid-tone green with jewel-like depth and muted qualities. Magno says the company sees green as adaptable across time; that is Benjamin Moore’s interpretation of the color family, not an independently verified forecast.
“When we looked across the past, present, and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing
What the Announcement Does Not Show
The available report does not state the exact date Benjamin Moore announced the selection, nor does it give details on pricing, availability, paint finishes or when updated product materials will reach stores. It also does not provide the methods or data behind the company’s trend assessment, so its claims about green’s staying power should be understood as the brand’s stated view.
House Beautiful reports that other paint brands have also chosen green shades for 2027, but the provided material does not identify those companies or their specific colors. It is also not yet clear how consumers or design professionals will respond to Webster Green, or whether the announcement will translate into greater use of the shade.
How Webster Green Is Presented
Benjamin Moore’s lookbook offers an initial guide to how the company expects the color to be used, including combinations with Nelson Blue, Wild Aster and Townsend Harbor Brown. Readers considering the shade can use those examples as a starting point, but should check samples in the intended space: lighting, surrounding finishes and the size of the painted area can affect how a color appears.
The source material does not identify a later launch event, new product release or sales milestone tied to the announcement. Further details about availability, finishes or additional brand materials remain unreported in the cited coverage.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Benjamin Moore selected Webster Green HC-130, a mid-tone green in its Historical Colors collection.
How is Webster Green described?
The company describes it as a green with jewel-tone depth and a soft, powdery quality. Benjamin Moore also points to olive and deep blue-gray undertones.
What colors does Benjamin Moore pair with Webster Green?
The company’s lookbook shows Webster Green alongside Nelson Blue, Wild Aster and Townsend Harbor Brown.
How does the 2027 pick differ from Benjamin Moore’s 2026 color?
The 2027 choice is Webster Green, while the 2026 selection was Silhouette AF-655, which the report describes as an elevated neutral with deep charcoal undertones.
Source: rss
